Search Engine Optimisation & Marketing - SEO:There are a number of SEO techniques, how do you know which ones are being applied to your site and what they are? Keyword selection, it is essential you choose the most productive keywords to optimise; they are not always the most searched for phrases.

There are a number of SEO techniques, how do you know which ones are being applied to your site and what they are?
Keyword selection, it is essential you choose the most productive keywords to optimise; they are not always the most searched for phrases.